2005 AWARDS RULES

ELIGIBILITY
The 2005 awards are open to any individual, company,
business, innovation or project that has launched, been
redeveloped or shown substantial measurable progress during the
awards period, which runs from October 15, 2004 until October
15, 2005.
Entries must fall into one of the awards categories. Entries
may be submitted in multiple categories, if applicable. Entries
may not be submitted more than once per category. There is no
limit to the number of entries that may be submitted by any
entrant, however, a complete entry form and separate entry fee
must be submitted with each entry.
Sponsors of the 2005 Awards may submit entries, however, a
category sponsor may not submit an entry in a category, which it
is sponsoring.
The company or employer of a juror may submit entries,
however, the juror must recuse himself from judging particular
categories where his or her company or employer has entered
submissions.
Sponsors and companies or employers of jurors will receive no
special treatment as ensured by the judging rules. The Awards
Co-Chairs in their sole discretion reserve the right to
disqualify any entry or juror at any point in the judging
process on the basis of the appearance of impropriety.

INELIGIBLE ENTRIES
Submissions that contain pornographic material, make
defamatory statements, promote "hate" messages or are otherwise
offensive in the sole discretion of the Awards Co-Chairs are not
eligible for entry. Ineligible entries may be disqualified at
any point without notification.

DEADLINES
The final deadline for entries for the 2005 Awards is
October 15, 2005. All entry forms and full payment of entry
fees must be received by this date to be eligible for entry.
Send completed and signed entry forms and entry fees to:
Digital Entertainment & Media Awards
8721 Hollywood Hills Road
Los Angeles, CA 90046
Phone: 323-822-0936
Fax: 323-372-3849
Any award entries or entry fees received after the closing
date will be returned.

ENTRY FEES
$250.00 per entry.
Entry fees are non-refundable once entries have been
received.
Eligible non-profits qualify for a reduced entry fee of $75.00
per entry. An eligible non-profit is a U.S. non-profit
organization with a valid 501(c)(3) Tax ID number, or a
non-profit organization from outside the US that can provide
equivalent documentation.

PAYMENT INFORMATION
Payment may be made by check or money order made out to
"Billboard" and must be in U.S. dollars only.

ENTRY FORM
Each entry must include copies of the completed entry
form. The 2005 Entry Form is available online at
www.digitalentertainmentawards.com/entry.html
Supporting materials specified as optional on the entry form
must be in a reproducible, 8-1/2" x 11" size. Optional
supporting materials may also include actual product samples.
Instructions for submitting supporting materials required for
specific categories are stated on the entry form. We reserve the
right to disqualify any submission that does not meet these
entry requirements. An entry may be withdrawn for any reason up
until 5.30pm on October 15, 2005 upon written request to the
Awards Administrator. However, entry fees, once received, are
non-refundable.
Entrants will receive an email acknowledgement when an entry
has been received. Only nominated entries will be notified
beyond that point.

AWARDS CO-CHAIRS
The 2005 Awards Co-Chairs are John Kilcullen, President, VNU
Music & Literary Group and Publisher, Billboard and Ned Sherman,
Co-Founder and CEO, Digital Media Wire, Inc.

SELECTION OF CATEGORIES
The categories are determined at the sole discretion of the
Awards Co-Chairs. The inclusion of a category one year does not
necessarily dictate that it will be included in future years.

SELECTION OF JURORS
Jurors for the Awards are determined at the sole discretion
of the Awards Co-Chairs. Jurors are generally senior executives
of leading entertainment companies, academics and editors,
publishers and writers of major North American media outlets.
There are 5 to 7 jurors in each jury for the 2005 Awards. Jurors
and juries are determined on a year-by-year basis.

JUDGING PROCESS
Entries will be judged on the basis of the information
provided by entrants on the completed entry form and the
supporting materials.
All eligible entries will be reviewed, and a short list of
entries will be nominated for consideration of the jurors for
each category. The Awards Co-Chairs and jurors may draw upon
their own experiences to nominate entries to be included in the
short list. The jurors will then select 4 finalists and a winner
in each category. In the event of a tie, the Awards Co-Chairs
will determine the winner in a particular category.
Throughout the review and judging process, entries will be
evaluated based on specific criteria relevant to each category
as set out in the category descriptions. Particular focus will
be given to:
Innovation - impact on the industry
Creativity - technical and commercial
Content - compelling and unique
Interactivity - user interface and user experience
Business benefits and market success
The jury process is a silent vote process that is designed to
minimize personal, non-objective beliefs from undue influence on
other jurors. This is done to allow each juror to make their
judgments based upon personal experience and not upon the
experience of others.
Details of the jury meetings will not be disclosed. The jury
decisions are final and no correspondence will be entered into
regarding them.

THE AWARDS BANQUET
Winners will be announced at the 2005 Awards Banquet at the
Los Angeles Ballroom, Westin Century Plaza in Los Angeles on the
evening of December 1, 2005.

TERMS & CONDITIONS OF ENTRY
Each entrant represents, warrants and agrees that it owns the
rights to all materials supplied in connection with an awards
entry and such materials do not and will not defame, infringe or
violate the trademark, copyright, patent or privacy rights or
any other rights or any third party and are not the subject of
any actual or threatened litigation or claim. Entrant shall
indemnify VNU Business Media and Digital Media Wire, Inc. and
their affiliated entities, assigns and licensees against any
loss, cost or damage (including reasonable attorneys' fees)
arising out of or in connection with any breach of any of the
aforesaid representations, warranties or agreements.
By entering the Awards, each entrant expressly authorizes VNU
Business Media and Digital Media Wire, Inc. to use the specific
text and visual materials submitted for the purposes of
promoting the Awards in presentations, reports for publication,
website and media activities as well as other forms of
promotions/publicity materials in all media now known or
hereafter developed.
Submission of an entry that meets all eligibility
requirements and full payment of the entry fee by the deadline
as stated herein ensures that the entry will be reviewed and
considered for nomination. No other representation or warranty
is made concerning entries and all implied warranties are hereby
expressly disclaimed.
If for any reason the Awards are not capable of running as
planned due to acts beyond the control of VNU Business Media and
Digital Media Wire, Inc, including acts of force majeure, acts
of war, domestic terrorism, fraud, technical failures, or any
other causes beyond the control of VNU Business Media and
Digital Media Wire, Inc., which corrupt or affect the
administration, security, fairness, integrity, or proper conduct
of the Awards, VNU Business Media and Digital Media Wire, Inc.
reserve the right at their sole discretion, to terminate or
cancel the Awards without any liability except the return of
entry fees paid.
The Awards shall be governed by the laws of the state of New
York without regard to its conflicts of laws principles and any
action shall take place in the courts of the state of New York.
If an entry is nominated for an award or receives an award,
the manner and details of announcing such nomination and award
is strictly within the discretion of Awards. Entrant understands
and acknowledges that all awards may not be given or publicized
in the same manner, and some may be presented at the 2004 Awards
Banquet while others may not.

CONTACT
Need help or have a question?
Phone: 310-855-0033
Fax: 323-372-3849
info@digitalentertainmentawards.com
www.digitalentertainmentawards.com
Register to Attend the 2005 Awards Gala
Los Angeles Ballroom - Westin Century Plaza Hotel
December 1, 2005 - Los Angeles
For conference and expo info, please visit:
www.demxpo.com