CATEGORY DESCRIPTIONS
BEST OF SHOW
A1. Visionary of the Year
Awarded to the individual whose ideas, achievements and vision
have provided invaluable direction, leadership and voice to the
digital entertainment industry.
A2. Innovator of the Year
Awarded to the company or individual(s) whose creative or
technological development(s) had the most profound impact on the
digital entertainment industry by revealing a new approach or
idea that is leading the industry in a new direction.
A3. Brand of the Year
Awarded to the company that has made the most significant
advances in solidifying its identity as a leader in the digital
entertainment industry. The award reflects the ability to build
customer loyalty by identifying value and quality with a brand.
GAMES
B1. Game Innovation of the Year
Awarded to the technology, application, platform, accessory or
device that has had the most profound impact on the game
industry by revealing a new approach or idea that is leading the
industry in a new direction.
B2. Console Game of the Year
Awarded to the best overall game playable on a console system,
including Xbox, Playstation 2, Gamecube and next-generation
console technologies. All genres will be considered.
B3. Mobile Phone Game of the Year
Awarded to the best game created for play on a mobile phone. All
genres will be considered.
B4. Casual Game of the Year
Awarded to the best casual game, typically a web or downloadable
game less than 15MB, where the primary method of distribution
requires download to, installation on, and execution from the
end-user's hard-drive. All genres will be considered.
B5. Multiplayer Game of the Year
Awarded to the best game played online simultaneously by more
than one player.
B6. Advergame of the Year
Awarded to the best game played online or via a mobile device
created expressly for promotion and/or branding of a non-gaming
product.
B7. Best Use of Sound in a Game
Awarded to the best creative and innovative use of music and/or
sound effects in a game's soundtrack or original score across
any gaming platform.
MUSIC
C1. Digital Music Innovation of the Year
Awarded to the technology, application, platform, accessory or
device that has had the most profound impact on the music
industry by revealing a new approach or idea that is leading the
industry in a new direction.
C2. Best Use of Technology by an Artist
Awarded to the band or individual artist who best utilizes
digital technologies in connection with the promotion and/or
distribution of music and/or music-related events. Examples
might include use of software, website(s), email, mobile or
wireless applications, television, games, DVDs or other digital
technologies or some combination thereof in connection with a
specific campaign.
C3. Best Radio Service
Awarded to the best radio service (digital, Internet, satellite
or other format) with respect to variety, innovation and user
experience.
C4. Best Downloadable or Subscription Music Service
Awarded to the best downloadable or subscription music service
(digital, Internet, satellite or other format) with respect to
variety, innovation and user experience.
C5. Best Digital Music Community
Awarded to the best music community devoted to providing music
news, information, reviews, etc in a digital format.
C6. Music DVD of the Year
Awarded to the best use of digital technologies in a DVD issued
by a band or individual artist.
FILM, TELEVISION & VIDEO
D1. DVD of the Year
Awarded to the best overall use of digital technologies in a
non-music DVD (including extras, user interface, etc.).
D2. Television Technology of the Year
Awarded to the technology, application, platform, accessory or
device that has the most profound impact on the television
industry by revealing a new approach or idea that takes the
industry in a new direction.
D3. Best Interactive Television Programming
Awarded to the best use of digital technologies to engage users
in an interactive television environment.
D4. Best Use of Technology for Educational
Programming
Awarded to the best use of digital technologies to promote
learning on any platform.
D5. Most Innovative Use of Technology for Advertising
Awarded to the most innovative use digital technologies in an
advertising campaign utilizing film, television or video to
promote any product or service on any platform.
D6. Best Video On-demand Service
Awarded to the best video on-demand service on any platform with
respect to selection, user interface, usability and customer
experience.
