CATEGORY DESCRIPTIONS
BEST OF SHOW
A1. Visionary of the Year
Awarded to the individual whose ideas,
achievements and vision have provided invaluable
direction, leadership and voice to the digital
entertainment industry.
A2. Innovator of the Year
Awarded to the company or individual(s) whose
creative or technological development(s) had the
most profound impact on the digital entertainment
industry by revealing a new approach or idea that
is leading the industry in a new direction.
A3. Brand of the Year
Awarded to the company that has made the most
significant advances in solidifying its identity
as a leader in the digital entertainment industry.
The award reflects the ability to build customer
loyalty by identifying value and quality with a
brand.
GAMES
B1. Game Innovation of the Year
Awarded to the technology, application, platform,
accessory or device that has had the most profound
impact on the game industry by revealing a new
approach or idea that is leading the industry in a
new direction.
B2. PC or Console Game of the Year
Awarded to the best overall game playable on a PC
or console system, including Xbox, Playstation 2,
Gamecube and next-generation console technologies.
All genres will be considered.
B3. Handheld Game of the Year
Awarded to the best game created for play on an
advanced portable entertainment platform including
GameBoy Advance SP, Nokia N-Gage, PocketPC, Palm
OS, wireless and next-generation handheld
technologies. All genres will be considered.
B4. Web/Downloadable Game of the Year
Awarded to the best web or downloadable game.
Downloadable games are typically less than 15MB,
where the primary method of distribution requires
download to, installation on, and execution from
the end-user's hard-drive. This does not include
demos of titles that are primarily sold through
retailers. Web-based games are launched via a web
page with no prior installation software required.
This does not include games that are downloaded to
the user's hard-drive and run outside of the
web-browser but does include games launched from a
web page that might require/install a general or
custom ActiveX control. All genres will be
considered.
B5. Multiplayer Game of the Year
Awarded to the best game played online or via a
mobile device simultaneously by more than one
player.
B6. Advergame of the Year
Awarded to the best game played online or via a
mobile device created expressly for promotion
and/or branding of a non-gaming product.
B7. Game Developer of the Year
Awarded to the developer showing the best body of
work distributed on any platform or combination of
platforms over the last year.
B8. New Developer's Award
Awarded to a new developer showing creativeness
and innovation in an unpublished web or
downloadable game (see definitions of "web" and
"downloadable" games in category 7 above).
B9. Best Character in a Game
Awarded to best creative use of back-story,
personality and brand-building in a game's
character or avatar development across any gaming
platform.
B10. Best Use of Sound in a Game
Awarded to the best creative and innovative use of
music and/or sound effects in a game's soundtrack
or original score across any gaming platform.
MUSIC
C1. Digital Music Innovation of the
Year
Awarded to the technology, application, platform,
accessory or device that has had the most profound
impact on the music industry by revealing a new
approach or idea that is leading the industry in a
new direction.
C2. Best Use of Technology by a Music
Label
Awarded to the music label (major or independent)
that best utilizes digital technologies in
connection with the promotion and/or distribution
of music and/or music-related events. Examples
might include use of software, website(s), email,
mobile or wireless applications, television,
games, DVDs or other digital technologies or some
combination thereof in connection with a specific
campaign.
C3. Best Use of Technology by an Artist
Awarded to the band or individual artist who best
utilizes digital technologies in connection with
the promotion and/or distribution of music and/or
music-related events. Examples might include use
of software, website(s), email, mobile or wireless
applications, television, games, DVDs or other
digital technologies or some combination thereof
in connection with a specific campaign.
C4. Best Use of Technology for a Music
Marketing Campaign
Awarded to the most innovative use of digital
technologies in a music marketing campaign.
C5. Best Radio Service
Awarded to the best radio service (digital,
Internet, satellite or other format) with respect
to variety, innovation and user experience.
C6. Best Downloadable or Subscription
Music Service
Awarded to the best downloadable or subscription
music service (digital, Internet, satellite or
other format) with respect to variety, innovation
and user experience.
C7. Best Digital Music Community
Awarded to the best music community devoted to
providing music news, information, reviews, etc in
a digital format.
C8. Music DVD of the Year
Awarded to the best use of digital technologies in
a DVD issued by a band or individual artist.
FILM, TELEVISION & VIDEO
D1. DVD of the Year
Awarded to the best overall use of digital
technologies in a non-music DVD (including extras,
user interface, etc.).
D2. Television Technology of the Year
Awarded to the technology, application, platform,
accessory or device that has the most profound
impact on the television industry by revealing a
new approach or idea that takes the industry in a
new direction.
D3. Best Interactive Television
Programming
Awarded to the best use of digital technologies to
engage users in an interactive television
environment.
D4. Best HDTV Programming
Awarded to the best original programming developed
for the digital high definition format.
D5. Best Use of Technology for Sports
Programming
Awarded to the best use of digital technologies to
enhance sports programming, involving sports news
or live events, on any platform.
D6. Best Use of Technology for
Educational Programming
Awarded to the best use of digital technologies to
promote learning on any platform.
D7. Best Use of Technology in a Feature
Film or Film-related Project
Awarded to the best use of digital technologies to
enhance a feature film or film-related project.
D8. Most Innovative Use of Technology
for Advertising
Awarded to the most innovative use digital
technologies in an advertising campaign utilizing
film, television or video to promote any product
or service on any platform.
D9. Best Video On-demand Service
Awarded to the best video on-demand service on any
platform with respect to selection, user
interface, usability and customer experience.
